Content Marketing is the New SEO

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This Institute,  is an online resource for information on all things content marketing related, defines content marketing thusly: “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the goal of driving profitable customer action.” SEO (Search Engine Optimization) is not what it used to …

Growth Hacking 101

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What is growth hacking? You might have never heard of ‘growth hacking’ before, but it is getting very popular in the online SaaS (Software as a Service) business. Growth Hacking is all about – you got it – growth. It’s a marketing tactic that is being used to rapidly build a business. It doesn’t have to be a SaaS business but that is …

Why Is A/B Testing Important

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A/B Testing is comparing two versions of a web page to see which page converts or performs better. You compare them both by showing two variants. The one that performs better, wins! Now that you have a small understanding of what A/B Testing is, let’s face the real question – Is it actually important to split test your landing pages? Let me …