How To Write Content That Converts (5 Simple Tips)

Why do you think every car wash with a website also has a blog? Do people really need to know about which detergent is best to make your windows sparkle? Well, yes, actually, but that’s not the whole picture. It’s because, in today’s digital world, you need content to get ahead. And most people know this already, so there’s no …

Personal Branding: 4 Reasons Why You Should Take It Serious

Do you really need to build a personal brand? Is it that important? In this article, I’m going to be sharing with you 4 reasons why you should build a personal brand and actually take it seriously. Reason #1: Your Biggest Competitive Advantage It’s going to be your biggest competitive advantage over your competitors, over your niche. By building your personal brand, …

Content Marketing is the New SEO

This Institute,  is an online resource for information on all things content marketing related, defines content marketing thusly: “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the goal of driving profitable customer action.” SEO (Search Engine Optimization) is not what it used to …

Growth Hacking 101

What is growth hacking? You might have never heard of ‘growth hacking’ before, but it is getting very popular in the online SaaS (Software as a Service) business. Growth Hacking is all about – you got it – growth. It’s a marketing tactic that is being used to rapidly build a business. It doesn’t have to be a SaaS business but that is …

Why Is A/B Testing Important

A/B Testing is comparing two versions of a web page to see which page converts or performs better. You compare them both by showing two variants. The one that performs better, wins! Now that you have a small understanding of what A/B Testing is, let’s face the real question – Is it actually important to split test your landing pages? Let me …