Why Your Business Needs Instagram in 2017.

When Instagram started off in 2010, it was a platform for teenagers to post their selfies and their amazing lunch.

Skip ahead 7 years and Instagram has changed into such a valuable platform for businesses. I am telling you now – your business needs Instagram.

Keep reading to know the WHY 🙂

I have built and managed a variety of Instagram accounts and the biggest opportunity I find on Instagram is, you can reach your target market very efficiently. Not only can you reach your target market but you can also dominate your niche with the right content strategy.

Instagram has some of the highest conversion rates to date. According to Shopify, the rate at which Instagram visitors go on to make a purchase when visiting a site is 1.08%; this means that for every 100 visitors who find your site through Instagram, 1 will make a purchase. While this doesn’t exactly seem like an earth-shattering conversion rate, it’s still the 4th highest among social networking sites.

For a long time the photo sharing app didn’t have any unique business features, but Instagram is reportedly working on new tools for business profiles! Some of these features are new profiles for businesses which can have direction or call buttons, Analytics to see your profiles performance and the ability to turn your posts into ads right in Instagram without leaving the app. This new feature will bring in a lot of new businesses on board and you should make sure to look into it as well.

Instagram has a 1.08% conversion rate. Are you making use of it? Click To Tweet
After reading this post, I want you to count how many times you open Instagram in a day. 10 times? 20 times? 30 times? You will be surprised how many times you use your app. A recent research has shown that people spend more time on Instagram than any other platform besides Facebook. Snapchat is sneaking right up behind Instagram but it’s not quite there yet. Who knows, maybe in a few months?

Think about this – if people use Instagram 10-50 times a day and you post content 4 times a day. They will see your content multiple times a day. Your chances of them interacting with your profile is much higher.

There are more than 150 million daily active users. Are you missing out on them? How are you connecting with your audience now? Are you connecting with them at all?

Instagram is a great way to connect with your audience!

What are your thoughts on Instagram? Do you think your business need Instagram? Let me know in the comments below.

Patrick Benske

I help brands increase their sales and save time. Digital Marketing Hero that is Driven by Growth & Results

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